Molly McCarthy posted on August 31, 2018 11:26
This research was published in Journal of Business Research, a top-ranked journal in business. It investigates the influence of implicit self-theories of personality on consumers' financial decisions. It shows that consumers who believe that personality traits are malleable (i.e., incremental theorists) prefer riskier investments because they are promotion-focused. However, consumers who believe that personality traits are fixed (i.e., entity theorists) prefer risk-averse investments because they are prevention-focused.