Key points:
- Our website can only be as clear, intentional, and effective as the organization behind it
- Good governance is helping visitors accomplish the tasks they need to complete with no “insider knowledge” of how we work.
- Owners and reviewers will always match our internal structure (no one will be asked to review content for an area that they are not familiar with)
- The site is not organized by our organizational chart - it’s structured to present information to our primary audience based on their behavior and browsing habits
- Create culture of accountability, trust, and pride
Governance Roles:
- Campus Community: Submit content changes/updates and functionality requests by submitting the web request form
- Digital Engagement Team: Prioritize, review, and handle requests. If additional questions or discussion is needed, the request will be shared with the area content owner.
Challenges We Want to Solve:
- How to keep the site on message and fresh by building a culture of critically thinking about creating content that is focused on meeting the needs of our key audiences.
- How to reduce the strain on under-resourced offices by lifting the burden from those who want to show a great face to students and the world by having a partner to work with them
- How to reign in content editing without any checks by shifting to a system of managed content where requests are prioritized and complete information is ensured by new processes.
- How to shift to a model of ongoing content review by our designated Area Content Owners
- How to encourage Area Content Owners to act as “beat reporters” to connect with their area and bring us the stories that need to be shared on our digital platforms.
- How to systematically eliminate content debt (the hidden cost of not managing the creation, maintenance, utility, and usability of digital content)
New Processes to Support Campus:
- To help us prioritize requests and ensure we’re staying focused on our audience, we’ll be using a new form and process similar to the MarCom Request. Faculty can use the form to request updates to existing profiles (Deans & Chairs can also use the form to request new faculty members be added to the site)
- If the request is something that requires additional conversations (such as adding new sections to the site), we'll meet with the requestor to make sure it's needed, there's a plan to keep it updated, and it achieves a clearly defined goal.