Good web writing and SEO practices will play a huge role in making sure you are producing accessible content. It is also important that you create an internal checklist that can cover common repeatable tasks content creators should keep in mind. The list below is a great place to start.

• Transcribing video content.
• Writing descriptive titles, captions, calls to action, and alt tags for images.
• Images and media not only create a more engaging experience for your visitors, but they also contribute to the content being more useful and valuable. Use clear and descriptive alt tags, file names, and captions (when appropriate). 
• Using the H tags for headlines and ensuring they are properly ordered. These are important for sighted users as well as people who use assistive technologies. A screen reader can recognize the code and announce the text as a heading with its level, beep or provide some other auditory indicator. Screen readers are also able to navigate heading markup which can be an effective way for screen reader users to more quickly find the content of interest.
• Avoiding acronyms.
• Giving your links on the page unique and descriptive names.
• Using tables for tabular data, not for layout. Avoid using tables for anything but tabular data. For example, you should never use a table for layouts, lists, or anything else. This can be confusing to screen readers and similar devices

Currently, WCAG 2.1 is a stable, referenceable technical standard for web accessibility. It has 12 guidelines that are organized under 4 principles: perceivable, operable, understandable, and robust. For each guideline, there are testable success criteria, which are the three levels: A, AA, and AAA.

Currently, there is no industry standard tool for testing against WCAG compliance. The same website code may pass a particular compliance criteria on one tool’s test and fail another tool’s test

The reality is that keeping your website compliant is an ongoing process, not a finite project. The act of creating and maintaining an accessible website is one that begins with the very earliest steps in strategic planning and continues long after launch. Your migration of content in the new website will have an impact, as will every piece of content created thereafter.

Because there is no industry standard for testing compliance, whether or not a website is compliant can be subjective. One of the most impactful things you can do is demonstrate an ongoing good-faith effort related to maintaining accessibility. Fastspot recommends having a dedicated page in the footer of your site to talk about your accessibility commitment and initiatives. 

Accessibility page text
Your accessibility page should be specific to you and your resources and should emphasize your commitment to equal access and fixing issues for people with disabilities. 

We welcome students, faculty, staff, and visitors with disabilities. We are committed to ensuring an accessible, welcoming working and learning environment for individuals with disabilities, including compliance with federal and state regulations.

People with impaired, limited, or no vision can use the internet thanks to an assistive technology called a screen reader. As the name implies, a screen reader is computer software that literally reads aloud what is on a screen. It is more than a simple text-to-speech tool, however. Today’s screen readers (like JAWS, a common screen reader) allow individuals to navigate the web and use various computer programs without needing to see the screen or use a mouse.

Screen readers also convert its Braille output (if you have a Braille display) and allow users to jump to different elements around the screen. Since most visually impaired people cannot use a mouse to navigate a computer screen, screen readers rely on keystrokes to move through page content