As we explore the Le Moyne College brand, let's first define what a brand really is, and what it is not. When you think of a brand in human terms, a brand, like a person, has an essence, a personality and core values. And just as people are more than superficial styles or outward appearances, a brand is more than a logo, a tagline, or a product.
 

Our Brand

is not a logo: a logo is just a symbol that represents the brand
is not a tagline: a tagline is an expression of the brand
is not a product: a product is a tangible representation of the brand.

Our Brand

is the perception people have when they think of Le Moyne College

It’s what the college means to the people we serve. It can range from receiving an education in which you discover, encounter and question the world you know and the world you dare to explore to thousands of service hours working within the communities we serve. Our brand starts with what Le Moyne does and why it matters. It’s what makes us distinctive in a person's mind.

As leaders within the college, our job is to influence those perceptions — and strengthen our brand — by presenting consistent, credible and authentic messages about the college, our people and our accomplishments. Building this strong brand for the college as a whole directly benefits our individual colleges, schools, departments and programs.

The brand statement captures the distinctive characteristics of Le Moyne College. It serves as a foundation for consistent, credible messages about the college, our people and their accomplishments. The brand statement should be used as a frame of reference when producing communications vehicles to ensure that they incorporate and reinforce the Le Moyne brand.

Each day at Le Moyne College we strive for greatness, always through the eyes of goodness.

Based on a Jesuit tradition that is equal parts passion and compassion, we reach for the highest level of academic excellence, and human excellence as well. We shoot for championship, and live for sportsmanship. We inspire students to think for themselves, and beyond themselves. We teach the skill of achieving success, while instilling the principle of never compromising our values. We prepare leaders who aspire to heroic goals, while always staying true to the Jesuit ideal of helping souls.

From professors to coaches to students to the entire campus community, we believe success and integrity don’t have to be mutually exclusive. At Le Moyne, greatness meets goodness, and one without the other simply is not an option.

While the brand platform articulates our core values and provides us a way to focus our communications around a common ideal, not all target audiences share the same perceptions of the college. Our audience groups range from prospective students and parents to faculty, staff and alumni. Our audiences are internal and external, local and global.

The first step in effective communications is to know and understand the audience with which you are communicating. By thoroughly understanding our audience we are able to fully shape our message to meet their needs and be authentic. The following messages have been developed based on solid research with each of these audiences. Therefore, they are grounded in both current beliefs and future expectations, lending immediate credibility.

Our message strategy moves us from one in which we emphasized facts and figures of the past and present to one built on tilling the Le Moyne College story focused on Jesuit values, cutting-edge thinking and meaningful success. This strategy positions Le Moyne as a progressive leader helping to develop the whole person for success in all aspects of life.

Based on the perception mapping and quantitative analysis, students will be most responsive to messages that focus on successful graduates, access to education and academic excellence. Secondary messages that are supported with the proper proof points include developing critical thinkers and career development.  Current students will readily endorse and champion the following brand messages:

• Through the development of the whole person, Le Moyne graduates are uniquely qualified to address the problems facing our society.

• Le Moyne is an inviting and welcoming community where people are compassionate and accepting.

• Le Moyne students are earning national and international recognition for their academic achievements.

• Le Moyne graduates embrace an entrepreneurial spirit towards life and see magis as a normal part of their everyday approach.

• Le Moyne graduates have the skills that employers need. They are discerning leaders, critical problem solvers, and daring thinkers ready to excel in today’s global economy.

• Le Moyne’s faculty members prepare students to be the nation’s future leaders through a strong core program, internationally recognized subject expertise and real life experiences.

• Le Moyne graduates transform their success in the classroom to success in their fields of study, making a difference in the lives of each and everyone they touch.

• Le Moyne is committed to providing an accessible education to prospective students.

• Le Moyne College is a leader in providing accessible education to first generation college students.

• Through the development of the whole person, Le Moyne graduates are uniquely qualified to address the problems facing our society.
• Le Moyne is an inviting and welcoming community where people are compassionate and accepting.
• Le Moyne students are earning national and international recognition for their academic achievements.
• Le Moyne graduates embrace an entrepreneurial spirit towards life and see magis as a normal part of their everyday approach.
• Le Moyne graduates have the skills that employers need. They are discerning leaders, critical problem solvers and daring thinkers ready to excel in today’s global economy.
• Le Moyne’s faculty members prepare students to be the nation’s future leaders through a strong core program, internationally recognized subject expertise and real life experiences.
• Le Moyne graduates transform their success in the classroom to success in their fields of study, making a difference in the lives of each and everyone they touch.
• Le Moyne is committed to providing an accessible education to prospective students
• Le Moyne College is a leader in providing accessible education to first generation college students.
• Le Moyne is an inviting, accessible community where people genuinely care.
• Le Moyne is committed to inspiring a better way of life on campus and within the communities we serve.
• At Le Moyne we are devoted to civility and respect for all people.
• As one of only twenty-eight Jesuit institutions of higher learning, our students receive and education that is recognized worldwide for its superiority and unique student benefits.
• Le Moyne is accessible to bright, creative students from across the nation.
• The large and vibrant Le Moyne alumni network is ready to welcome and support recent graduates.

Based on the perception mapping and quantitative analysis, parents of current students will be most responsive to messages that focus on successful graduates and academic excellence. This was the only group among the six that did not identify any secondary messages that could be aspirational attributes. Parents will readily endorse and champion the following brand messages:

• Through the development of the whole person, Le Moyne graduates are uniquely qualified to address the problems facing our society.
• Le Moyne is an inviting and welcoming community where people are compassionate and accepting.

• Le Moyne students are earning national and international recognition for their academic achievements.

• Le Moyne graduates embrace an entrepreneurial spirit towards life and see magis as a normal part of their everyday approach.

• Le Moyne graduates have the skills that employers need. They are discerning leaders, critical problem solvers and daring thinkers ready to excel in today’s global economy.

• Le Moyne graduates transform their success in the classroom to success in their fields of study, making a difference in the lives of each and everyone they touch.

• Le Moyne is committed to providing an accessible education to prospective students.

Our research shows that our internal family of faculty and staff are currently best prepared to value and believe messages about our successful graduates and outstanding faculty.

These messages can be conveyed as follows:

• Through a commitment to our core values of integrity, inquiry and respect, our faculty develops graduates who are prepared and committed to creating a better way of life for all.

• Le Moyne students are earning national and international recognition for their academic achievements.

• Le Moyne graduates embrace an entrepreneurial spirit towards life and see magis as a normal part of their everyday approach.

• Le Moyne graduates have the skills that employers need. They are discerning leaders, critical problem solvers and daring thinkers ready to excel in today’s global economy.

• Le Moyne’s faculty members prepare students to be the nation’s future leaders through a strong core program, internationally recognized subject expertise and real life experiences.

• Le Moyne is committed to building a better more just world through an approach focused on attentiveness, reflection and loving approach to our colleagues, across the street and across the world.

The Le Moyne family is committed to educating “the whole person”, focusing on the heart, mind and soul of each and everyone within our community. Our community prides itself in being a welcoming community, and the groups felt that Le Moyne was a compassionate, accepting and comfortable place to learn and grow. The following messages convey this feeling and reinforce our Jesuit values:

• Le Moyne is a vibrant, welcoming community where people genuinely care.

• Le Moyne’s faculty and staff are committed to inspiring a better way of life on campus and within the communities we serve.

• At Le Moyne we are devoted to civility and respect for all people.

• Le Moyne is committed to the communities we serve through thousands of volunteer hours each year.

• The education and values that are taught at Le Moyne stay with one for a lifetime.

Our research shows that alumni are currently best prepared to value and believe messages about successful graduates. Messages about the development of critical thinkers are believable, but need specific proof points to create a comfort level for them to embrace and re-communicate those particular messages. These messages can best be conveyed as follows:

• Through a commitment to our core values of integrity, inquiry and respect, our faculty helps to develop graduates who are prepared and committed to creating a better way of life for all.

• Le Moyne graduates embrace an entrepreneurial spirit towards life and see magis as a normal part of their everyday approach.

• Le Moyne graduates have the skills that employers need. They are discerning leaders, critical problem solvers and daring thinkers ready to excel in today’s global economy.

• Le Moyne’s faculty members prepare students to be the nation’s future leaders through a strong core program, internationally recognized subject expertise and real life experiences.

• Le Moyne is committed to building a better more just world through an approach focused on attentiveness, reflection and loving attitude to our colleagues, across the street and across the world.

• Le Moyne graduates transform their success in the classroom to success in their fields of study, making a difference in the lives of each and everyone they touch.

In addition to successful graduates, and the development of critical thinkers, alumni are very receptive to messages that provide authentic proof to Le Moyne’s commitment to social justice and community service. These messages include: 

• Le Moyne graduates are solving the world’s problems through a discernment process of reflection, attentiveness and a love for humanity.

• As one of only twenty-eight Jesuit colleges in the United States, Le Moyne is in a unique position to cultivate daring thinkers, reflective leaders and caring citizens.

• Through the development of the whole person, Le Moyne graduates are uniquely qualified to address the problems facing our society.

The Le Moyne family, including alumni, is committed to educating “the whole person”, focusing on the heart, mind and soul of each and everyone within our community. Our community prides itself in being a welcoming community, and the groups felt that Le Moyne was a compassionate, inviting and comfortable place to learn and grow. The following messages convey this feeling and reinforce our Jesuit values:

• Le Moyne is a vibrant, welcoming community where people genuinely care.

• Le Moyne’s faculty and staff are committed to inspiring a better way of life on campus and within the communities we serve.

• At Le Moyne we are devoted to civility and respect for all people.

• Le Moyne is committed to the communities we serve through thousands of volunteer hours each year.

• The education and values that are taught at Le Moyne stay with one for a lifetime.

• Through a commitment to our core values of integrity, inquiry and respect, our faculty is developing graduates who are prepared and committed to creating a better way of life for all.

• Le Moyne students are earning national and international recognition for their academic achievements.

• Le Moyne graduates have the skills that employers need. They are discerning leaders, critical problem solvers and daring thinkers ready to excel in today’s global economy.

• Le Moyne is committed to building a better, more just world through an approach focused on attentiveness, reflection, and loving attitude to our colleagues, across the street and across the world.

• Le Moyne graduates transform their success in the classroom to success in their fields of study, making a difference in the lives of each and everyone they touch.

• Le Moyne is committed to the communities we serve through thousands of volunteer hours each year.

• At Le Moyne we are devoted to civility and respect for all people.

• Le Moyne is committed to providing an accessible education to all students.

• Le Moyne College is a leader in providing accessible education to first generation college students.